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Somewhere along the way Cupid stopped shooting arrows and started sending s. For nearly a quarter of a century, people have turned to the internet to find love through websites and since through dating apps.
While most users interact with brands like TinderHingeand Coffee Meets Bagel through their mobile apps, the user experience these dating apps provide would not be complete without their unique triggered programs, respectively.
Do you completely miss out on these match opportunities?
Lucky for singles everywhere, Tinder sends out triggered messages when users are matched. These app-generated s lead users directly back to the app itself, creating a seamless full-circle customer experience.
In addition to the new de, Hinge also recommends users to one another based on their algorithm and user data. Accordingly, when one of these recommendations is created Hinge sends an app-generated notification:. Coffee Meets Bagel creates a curated experience by offering a finite amount of potential matches which they call Bagels for users to consider once a day.
Each day at noon, Coffee Meets Bagel sends out a push notification paired with a triggered to remind users to check their Bagels.
The body of eachhowever, is identical and reminds users about the necessary urgency of checking their Bagels each day. The gamified nature of the app and corresponding frequency of their app-generated s encourages users to build a daily ritual around checking the app— something I might add that can be hard to do discreetly at work…? While Tinder, Hinge, and Coffee Meets Bagel are certainly not the only dating apps out there communicating with customers via triggered s, their three different spins on the technology show the importance of app-generated within the dating space.
When it comes to a new match, a promising recommendation, or a potentially great first date, scouting singles deserve encouraging and timely notifications. We may be biased, but the key to finding love may just be checking your !
Our tips for how to keep customers engaged are a great place to start when thinking about how to address customers that may have "ghosted" you. Learn about the top 3 most effective ways brands can use celebrity endorsements in marketing to engage with customers.
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